Short answer: The best protein powder for you fits your daily protein target and tastes good enough that you'll actually drink it. Check the label for protein per scoop, protein type (whey isolate, clear whey or plant), sweetener, total sugars and price per serving. If you lift, the ISSN's guidance is 1.4–2.0 g of protein per kg of body weight a day.
Lifters and future lifters, this one's for you. There's so much information about protein powder that picking one can feel overwhelming. Every tub is shouting something, half of them are pink, and the labels read like a chemistry quiz.
So we're doing it differently. Welcome to the Miss Protein Powder pageant. Our contestants are Whey Isolate, Grass-Fed Whey, Clear Whey and Plant Protein. The judges don't care about the sash or the pink tub. Every round is scored on the label. First, though, you need your number.
How much protein do women need?
A protein powder is only useful once you know the target it's filling in.
General guidance
For healthy adults, the Recommended Dietary Allowance (RDA) for protein is 0.8 g per kg of body weight a day, according to the National Academies' Dietary Reference Intakes. For a reference adult woman, the National Academies' table lists 46 g a day (National Academies of Sciences, Engineering, and Medicine, DRI tables). The RDA covers the needs of nearly all healthy people. Think of it as a floor, not a ceiling.
The same DRI reports set an Acceptable Macronutrient Distribution Range for adults of 10–35% of daily calories from protein (National Academies, DRI tables). That leaves plenty of room above the RDA for active women.
If you lift
Training changes the math. The International Society of Sports Nutrition (ISSN) position stand says an overall daily intake of 1.4–2.0 g of protein per kg of body weight a day is sufficient for most exercising individuals (Jäger et al., ISSN, 2017).
More isn't always better, either. A 2018 meta-analysis of 49 resistance-training studies with 1,863 participants found that gains in fat-free mass stopped increasing beyond about 1.6 g/kg a day of total protein (Morton et al., British Journal of Sports Medicine, 2018). So aim for "enough, every day," not "as much as humanly possible."
To run your own number, take your body weight in kilograms (pounds ÷ 2.2) and multiply it by your target in g/kg. A woman who weighs 63 kg (about 139 lb) and aims for 1.6 g/kg would target about 101 g a day. That's arithmetic, not a prescription. If you have a health condition, your doctor's number wins.
Spreading it across the day
The ISSN also suggests per-serving doses of about 0.25 g of high-quality protein per kg of body weight, or an absolute 20–40 g, spread evenly every 3–4 hours across the day (Jäger et al., ISSN, 2017).
In real life, that could be protein at breakfast, lunch, a snack or shake, and dinner. Whole foods totally count. A protein powder is a shortcut, not a requirement. For a full day of examples, see our guide to how much protein women need when lifting.
Types of protein powder
Time to meet the contestants. These are plain definitions, so you know what the words on the front of the tub mean.
Whey isolate
Whey is one of the two main proteins in milk (the other is casein). To make powder, whey is filtered to separate the protein from lactose and fat. The ISSN describes whey protein isolate as more than 90% protein, while whey protein concentrate ranges from about 29% to 80% protein by dry weight, depending on processing (Jäger et al., ISSN, 2017).
The U.S. Dairy Export Council's reference manual defines whey protein isolate as at least 90% protein. It lists a typical composition of 0.5–1.0% lactose for isolate, compared with 4.0–8.0% lactose for an 80%-protein concentrate (U.S. Dairy Export Council, Reference Manual for U.S. Whey and Lactose Products). Whey of any kind is still a milk protein.
Grass-fed whey
Grass-fed whey comes from the milk of cows raised on a grass- or forage-based diet. Worth knowing: a University of Vermont guide for dairy farmers notes that, as of 2023, there is no national definition of grass-fed for dairy (University of Vermont Extension, Grass-fed Dairy Production). If grass-fed matters to you, ask the brand what it means on their label.
Clear whey
Clear whey is whey protein isolate that's processed and flavored to drink thin and juice-like instead of creamy. Think juicy mocktail, not milkshake. It's still whey, so it's still a milk protein. The difference is mostly texture and flavor style. Our clear whey protein guide goes deeper, and clear whey vs. regular whey compares the two side by side.
Plant protein
Plant protein powders are made from pea, rice, soy or blends of several plants. The ISSN notes that plant proteins are often lower in the amino acid leucine than animal proteins (Jäger et al., ISSN, 2017). In one eight-week study, 24 resistance-trained college-aged men took 48 g of either rice protein isolate or whey protein isolate on training days, and researchers found no differences between the two groups in the body composition and exercise measures they tracked (Joy et al., Nutrition Journal, 2013). That was a small study in men, so treat it as one data point.
Plant protein may simply be the better fit if you eat vegan, avoid dairy or have a milk allergy. Honestly, the right contestant is the one that fits your diet and that you'll keep drinking.
What to look for on the label
Judge it by the label, not the pink tub. Turn the tub around and read the Supplement Facts panel (or Nutrition Facts panel) and the ingredient list. This is where the pageant gets serious.
Protein per scoop
Round one. Look for the grams of protein per serving, and check what one serving means. Some products list one scoop and some list two.
A quick sanity check is to compare protein grams with calories. Under FDA labeling rules, calories can be calculated with general factors of 4 calories per gram for protein, 4 for carbohydrate and 9 for fat (21 CFR 101.9(c)(1)(i)). So 20 g of protein accounts for about 80 calories. If a scoop has far more calories than its protein explains, the rest comes from carbs, fat or add-ins. That isn't bad, just good to know.
Then check whether the per-scoop amount fits the ISSN's 20–40 g per serving range for your goals, staying within the label directions.
Sweetener type
Round two. Protein powders are usually sweetened in one of these ways:
- Sugar or other caloric sweeteners: These show up as added sugars and add calories.
- Sugar alcohols such as erythritol: These are listed in the ingredients, and sometimes in the facts panel too.
- High-intensity sweeteners such as sucralose, acesulfame potassium, stevia leaf extract or monk fruit extract.
- Unsweetened: No sweetener at all, which is handy if you bake with powder.
None of these is a trick. It's mostly taste preference. While you're there, read the total sugars and added sugars lines on the panel rather than the front of the tub. If a label says "naturally sweetened," the ingredient list tells you exactly what that means.
Added blends
Round three. Many powders include extras such as fiber, enzyme blends, probiotic blends, greens, collagen or added vitamins. Read these as ingredients: what's in the blend and how much, if the label lists an amount.
Some labels list a proprietary blend. Under FDA rules for supplement labels, a proprietary blend shows the total weight of the blend, with its ingredients listed in descending order by weight, but not each ingredient's individual amount (21 CFR 101.36(c)). Decide whether you want extras at all. If you take other supplements or medications, run the full ingredient list by your doctor or pharmacist.
Label transparency
Round four. Under U.S. law, supplement companies are responsible for evaluating the safety and labeling of their products before marketing them. The FDA can act against adulterated or misbranded products after they reach the market (U.S. Food and Drug Administration, Dietary Supplements). In practice, that means it's fair to ask questions.
Check the label for the protein per serving and the full ingredient list. A clear brand contact, where a real person can answer a label question, is a good sign too.
How to compare price per serving
Now the talent round, and it's the one we care about most. Plenty of protein powders are cute and priced like luxury items. As our founder Lizzy puts it, "Buying supplements shouldn't be stressful or expensive." Tub prices are hard to compare, though, because tubs hold different numbers of servings and different amounts of protein. Use two quick formulas:
Price per serving = tub price ÷ servings per tub
Price per 20 g of protein = (price per serving ÷ grams of protein per serving) × 20
The second formula is the fairer one, because it compares products by the protein you're actually paying for. For example, a $40 tub with 25 servings at 25 g of protein works out to $1.60 per serving, or about $1.28 per 20 g of protein. That's a made-up example to show the math, not a real product.
Also factor in:
- Sale vs. regular price: Check the date on any price you compare.
- Shipping and subscriptions: These can change the real cost.
- Whether you'll finish the tub: A bargain you don't enjoy isn't a bargain. A smaller size is a cheap way to test a flavor first.
Wellah protein options
And now, our two contestants. Flavor first, because that's how we pick, then the label facts so you can score them with the same checklist. Amounts can differ by flavor and size, so check the label for yours.
Grass-Fed Whey + Pre & Probiotics
Grass-Fed Whey Protein + Pre & Probiotics is our creamy, milkshake-style whey, made with grass-fed whey protein isolate.
- Flavors and price: see the product page for current flavors and price.
- Protein per scoop: check the Supplement Facts panel for your flavor.
- Calories: 100 per serving on most flavors; check the label for your flavor.
- Sweetener: naturally sweetened with Reb M (from stevia extract) and stevia; check the ingredient list for your flavor.
- Vanilla: free from artificial colors, flavors and sweeteners.
- Total sugars: varies by flavor (for example, Vanilla 1 g; Milk Chocolate 2 g, including 1 g added sugars). Check the panel for your flavor.
- Added blends (ingredients): Organic Prebiotic Blend and Probiotic Blend. Check the label for what's in each blend.
- Servings: 30 in the 30-serving tub; see the product page for other sizes.
- Directions: see the directions on the label.
Our grass-fed whey protein guide covers it in more detail.
Clear Whey Isolate
You asked and asked and asked about Clear Whey Protein, our light, juice-style whey isolate drink. Lizzy's pick is Raspberry Lemonade. In her words, people "go absolutely bazook" over it, "as do I."
- Flavors, sizes and price: see the product page for current flavors, sizes and price.
- Protein per serving: 20 g.
- Calories: 90 to 100 per serving, depending on flavor; check the label for your flavor.
- Sugars: 1 g total sugars, 0 g added sugars.
- Sweetener: sweetened with stevia (stevia and Reb M from stevia extract).
- Directions: 1 scoop per serving; follow the directions on the label.
Drinking it most days? The 20-serving Clear Whey Protein is the bigger tub.
Flavors come and go, so check what's in stock before you set your heart on one. Can't pick between creamy and clear? Plenty of people keep one of each. Browse everything in the protein collection.
And the crown goes to… the contestant that fits your number, passes the label rounds and tastes good enough that you'll drink it. Gee whiz, what a twist.
Talk to your doctor first if…
Protein powder isn't right for everyone without a check-in. Talk to your doctor or a registered dietitian before using any protein powder if any of these apply:
- You're pregnant or nursing. Protein needs change during pregnancy and lactation. The National Academies' tables list a higher RDA (71 g a day) for these life stages (National Academies, DRI tables).
- You have a kidney condition. Talk to your doctor before increasing your protein intake.
- You have a milk allergy. Whey is a milk protein. If you have a milk allergy, don't use whey protein, including ours.
- You have any medical condition. Talk to your doctor first.
- You take medications or other supplements. Ask your doctor or pharmacist to review the full ingredient list.
- You're under 18. Ask a pediatrician first.
FAQ
Will protein powder make me bulky?
Not on its own. In a 2018 meta-analysis of 49 resistance-training studies, adding protein supplements increased fat-free mass by an average of about 0.3 kg (roughly two-thirds of a pound) compared with training without the supplement (Morton et al., British Journal of Sports Medicine, 2018).
Is clear whey the same protein as regular whey?
Both are whey protein from milk. Clear whey is a whey protein isolate processed and flavored to drink thin and juice-like, while regular whey shakes up creamy. The ISSN describes whey isolate as more than 90% protein (Jäger et al., ISSN, 2017). Compare grams of protein per serving on each label.
When should I have protein?
Whenever it fits your day. The ISSN says protein timing around a workout is likely a matter of individual tolerance, and that before or after training both work. It suggests 20 to 40 g per serving, spread every 3 to 4 hours (Jäger et al., ISSN, 2017).
What if I'm lactose-sensitive?
Whey isolate is filtered to remove most lactose. The U.S. Dairy Export Council lists typical whey isolate at 0.5 to 1.0% lactose, compared with 4.0 to 8.0% for an 80% whey concentrate. Whey is still a milk protein, so check with your doctor first, and consider a plant protein if dairy doesn't suit you.
How many scoops a day?
Follow the directions on your product's label, and count each scoop toward your daily protein total from all foods. If you want more than the label suggests, ask your doctor or a registered dietitian first.
This article is for general information and is not medical advice. Talk to your doctor before starting any new supplement, especially if you are pregnant or nursing, have a health condition, or take medication.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Related guides
- How much protein do women need when lifting?
- Clear whey protein guide
- Clear whey vs. regular whey
- Grass-fed whey protein with probiotics guide
- Shop the protein collection
References
- Jäger R, Kerksick CM, Campbell BI, et al. International Society of Sports Nutrition Position Stand: protein and exercise. J Int Soc Sports Nutr. 2017;14:20. https://doi.org/10.1186/s12970-017-0177-8
- National Academies of Sciences, Engineering, and Medicine, Food and Nutrition Board. Dietary Reference Intakes (DRIs): Recommended Dietary Allowances and Adequate Intakes, Total Water and Macronutrients; and Acceptable Macronutrient Distribution Ranges. Source report: Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein, and Amino Acids (2002/2005). https://www.nationalacademies.org/cdn/materials/9fb9fae6-337c-4b7c-9821-2c81d1f65ad0 and https://nap.nationalacademies.org/catalog/10490
- Morton RW, Murphy KT, McKellar SR, et al. Br J Sports Med. 2018;52(6):376–384. https://pubmed.ncbi.nlm.nih.gov/28698222/
- Joy JM, Lowery RP, Wilson JM, et al. The effects of 8 weeks of whey or rice protein supplementation on body composition and exercise performance. Nutr J. 2013;12:86. https://doi.org/10.1186/1475-2891-12-86
- U.S. Dairy Export Council. Reference Manual for U.S. Whey and Lactose Products, sections 4.9–4.10. https://www.usdec.org/assets/documents/Customer%20Site/C3-Using%20Dairy/C3.7-Resources%20and%20Insights/02-Product%20Resources/ReferenceManualForWheyAndLactose_English1.pdf
- University of Vermont Extension. Grass-fed Dairy Production: A Farmer's Guide. https://www.uvm.edu/d10-files/documents/2025-03/farmers-guide-to-grass-fed-dairy.pdf
- U.S. Code of Federal Regulations. 21 CFR 101.9(c)(1)(i), Nutrition labeling of food: calories. https://www.ecfr.gov/current/title-21/chapter-I/subchapter-B/part-101/subpart-A/section-101.9
- U.S. Code of Federal Regulations. 21 CFR 101.36(c), Nutrition labeling of dietary supplements: proprietary blends. https://www.ecfr.gov/current/title-21/chapter-I/subchapter-B/part-101/subpart-C/section-101.36